Wild Aid has launched a campaign to raise awareness about the problem of air pollution in China by lampooning it with a commercial showing people growing excessive nose hair to survive. From Wild Aid;
"The first major PSA from GOblue, "Hairy Nose" is an eye-catching and thought-provoking concept that projects the issue of air pollution into the distant future. In this world, nose hair has evolved to filter pollution and has led to activities, fashion and culture centered on the now prominent facial features. In the face of this, one man refuses to accept the pollution and shaves his nose hair in defiance. The message for current urban residents is clear: Change air pollution before it changes you."
'Hairy Nose' - WildAid China & GOblue from WildAid on Vimeo.